Last week, the 172-year-old Associated Press (AP) announced a collaboration with the little over twelve-month-old Civil Media Company, a blockchain-based news organization. The partnership will provide Civil with content, as well as offer new use-cases for the technology, from establishing ownership rights to tracking readership. Outside of AP, organizations like the International Center for Journalists (ICFJ) and Splice, in addition to a cohort of established media figures, have joined the startup.
With blockchain, Civil aims to develop a decentralized marketplace of newsrooms where readers are incentivized to reward high-quality publications with special CVL tokens. Outside of Civil, DNN and Publiq have also taken blockchain-based approaches to journalism to distribute content that cannot be altered or manipulated.
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