The Inter-Parliamentary Union has released a new guide for members of parliament on how to use social media. It is not the flashiest guide, and it does not go on for pages about the potential uses of social media that would benefit an MP. The guide does provide, however, the essentials for how to approach social media use within parliaments. It makes no assumptions about the knowledge level of the reader, and provides basic information about what social media actually is, and gives examples. The guide is exactly what members of parliament need to read to start thinking about social media use.
The guide covers areas often neglected areas, such as copyrighted material, privacy, and how to measure effectiveness of social media use. The piece emphasizes the importance of strategic planning, of sufficiently staffing, and of training staff members. It also provides helpful charts on what to consider before starting social media campaign and even on how to respond to different types of posts (see below)
The publication does not provide the magic key to creating the Facebook page that will gain ten thousands of "Likes", or the Twitter account that will garner the most followers. It is honest in stating that "There is no right answer; how you use social media will be inﬂuenced by a wide variety of on- and oﬄine variables." That honesty and the focus on strategy, make this guide a great starting point for any government organization seeking to enter the world of social media.